Lancome Excessive sun exposure is dangerous. Keep babies and young children out of direct sunlight. Do not stay in the sun for long periods of time, as sunscreen does not provide 100% protection against sun rays. Apply sunscreen immediately before exposure. Reapply frequently and generously, especially after swimming, sweating, or drying off, to maintain protection. Avoid the eye area. If it gets in your eyes, rinse immediately and thoroughly. Facial Sunscreen