crabtree evelyn To use pre-shaving cream, begin by washing your face with warm water to open up your pores and soften your facial hair. Then, apply a small amount of the pre-shaving cream to your face and massage it gently into your skin using circular motions. Allow the cream to sit on your skin for a minute or two before applying your regular shaving cream or gel. Shave as you normally would, using a sharp razor and shaving in the direction of your hair growth. Finally, rinse your face with cool water and pat it dry with a clean towel. Shaving Foam and Gel