Hugo Boss After shaving and rinsing your skin, pat your face dry with a clean towel. Then, dispense a small amount of the after-shave lotion onto your palms and gently massage it into the shaved area. Allow it to be absorbed by your skin for a few moments, and you`re all set! Avoid applying too much pressure and let the lotion work its magic in refreshing and soothing your skin after shaving. Shaving Products