Keune Firstly, wet your face with warm water to prepare your skin for shaving. Next, dispense a small amount of shaving cream onto your palm or shaving brush and create a rich lather. Apply the lather to your face, and shave as usual. Rinse your razor frequently, and shave in the direction of hair growth. Once you`ve finished shaving, rinse your face with cold water to close the pores and then pat dry with a clean towel. Shaving Foam and Gel