Lancome Open the mascara tube and remove the wand. Be sure to wipe off any excess product on the edge of the tube to avoid clumping. Hold the brush at the base of your lashes and wiggle it back and forth as you move it upward towards the tips of your lashes. Repeat this process until you have achieved your desired level of volume and length. Use the tip of the brush to coat the smaller lashes in the inner and outer corners of your eyes. Allow the mascara to dry for a few seconds before applying a second coat, if desired. Mascaras