Huda Beauty The product is applied directly onto the eyelids using the applicator wand that comes with the liquid eyeshadow, or with a brush. The eyeshadow is blended outwards towards the crease using a finger or brush to avoid any harsh lines. After allowing the eyeshadow to dry for a few seconds, additional eye makeup products to complete the look. Experimentation with different techniques and shades can help achieve the desired look. Eyeshadows