Penguin Books Creativity, Inc. (the Expanded Edition) Overcoming the Unseen Forces That Stand in the Way of True I

Isbn: 9780593729700 Author: ed catmull Publisher: random house usa Language: english Binding: paperback Özet: pixar'in kurucu ortağı ve uzun yıllardır başkanı, yaratıcı liderlik üzerine yazdığı 2014 new york times bestsellerini günceller ve genişletiyor. bu kitap, pixar'ın benzersiz başarıyı sağlayan yönetim ilkelerini ve pixar'ı mümkün kılan son dokuz yılda öğrendiği her şeyi ele alıyor. pixar to retain its creative culture while continuing to evolve.

"might be the most thoughtful management book ever.

"-fast company for nearly thirty years, pixar has dominated the world of animation, producing such beloved films as the trilogy, and which have gone on to set box-office records and garner eighteen academy awards.

the joyful storytelling, the inventive plots, the emotional authenticity: in some ways, pixar movies are an object lesson in what creativity really is. Burada, catmull, pixar'ın bu kadar yaygın olarak beğenilmesini ve bu kadar karlı olmasını sağlayan idealleri ve teknikleri ortaya koyuyor. Ed catmull, as a young man, had a dream: to make the first computer-animated movie.

he nurtured that dream as a ph.

d.

student, and then forged a partnership with george lucas that indirectly led to his founding pixar with steve jobs and john lasseter in 1986. Dokuz yıl sonra, yayınlandı, animasyonu sonsuza dek değiştirdi. The essential ingredient in that movie's success - and in the twenty-five movies that followed - was the unique environment that catmull and his colleagues built at pixar, based on philosophies that protect the creative process and defy convention, such as:? Veri iyi bir fikir verin, ortalama bir takıma ve onlar bunu berbat edecekler. But give a mediocre idea to a great team and they will either fix it or come up with something better.

? It's not the manager's job to prevent risks.

it's the manager's job to make it safe for others to take them.

? The cost of preventing errors is often far greater than the cost of fixing them.

? A şirketin iletişim yapısı organizasyon yapısını yansıtmamalıdır.

herkes herkesle konuşabilmelidir.

has been significantly expanded to illuminate the ongoing development of the unique culture at pixar.

it features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout.

pursuing excellence isn't a one-off assignment but an ongoing, day-in, day-out, full-time job.

and explores how it is done.