1. Planet

Climate change is a global emergency that requires coordinated solutions at all levels. We are committed to transforming our operations and protecting our planet. We have identified three areas where we can make a significant impact:
Carbon Reduction, Packaging & Waste, and Sustainable Production.

• 1.1

  Carbon Reduction

  • We recognize that the time to act to mitigate the climate crisis is now. We want to be part of the solution. We are committed to reducing greenhouse gas emissions in all of our operations.

  • Commitments:
    • Become carbon neutral across our operations by 20400
    • Become carbon neutral across our value chain by 2050

• 1.2

  Packaging and Waste

  • As an e-commerce company, we have a responsibility to deliver our products safely and in the most efficient way. We are working on a more circular system that uses more sustainable materials and new designs to minimize packaging waste.

  • Commitments:
    • 100% of our retail packaging materials to come from certified resources by 2025
    • Plastic poly bags to consist of at least 70% recycled materials by 2023
    • Plastic poly bags for international retail operations to be made of 100% recycled materials by 2023
    • Zero waste certification for all logistics hubs by 2025

• 1.3

  Sustainable Production

  • At Trendyol, we work closely with local communities, from sourcing to production. By supporting them throughout the entire supply chain, we are committed to sustainable and traceable production through innovation and design. Trendyol works towards protecting universal standards and values of business ethics in its entire value chain.

  • Commitments:
    • 20% of products to be made from 100% sustainable materials by 2030
    • 100% of finished good suppliers to be audited/compliant with regard to ESG criteria by 2025
    • 100% of sub-suppliers to be audited/compliant with regard to ESG criteria by 2030
    • Zero waste to landfill from Tier 1 suppliers by 2030

2. People

We are committed to creating a positive impact on our team, our business partners, and the communities in which we operate. We empower our team by celebrating everyone's uniqueness and creating equal opportunities for all.

We reflect this approach throughout our entire value chain as we work with our partners to support and grow local economies and businesses. We are a proud supporter of women's empowerment initiatives and provide the next generation with cutting-edge educational opportunities.

• 2.1

  Team

  • Our commitment to diversity, equity and inclusion champions our teams, sellers, partners and customers.

  • We are serving a diverse customer and seller base, and we believe that a diverse team is essential to bring different perspectives and unique solutions to our ecosystem.

  • We strive for a balanced gender representation in our workforce. Currently, 38% of our total employee base is female, while 37.7% of our leadership positions are held by women. Notably, 58% of our engineers are female, far exceeding our region's tech industry average. We support and empower female entrepreneurs through our projects under the Trendyol Cares program, aiming to close the digital gap and create equal opportunities for all.

  • Commitments:
    •Achieve equality in the work environment by supporting equal pay for equal work
    •Improve the culture of diversity in our teams and ecosystem by providing DEI and Inclusive Leadership training, making it mandatory during onboarding, and adding it to our list of required training sessions
    •Become a top employer for high-potential talent by keeping the regretted turnover below the industry average, at 6%. Also keeping 0–6 month turnover below 1% and NPS scores at or above 80 •Invest in talent development and engagement by increasing training hours per employee to 65 hours per year
    

  • Diversity & Inclusion Initiatives

    We have four training programs that have been designed to ensure a more diverse and inclusive culture at Trendyol.

    •We have introduced Unconscious Bias and Diversity, Equity and Inclusion training for recruitment and onboarding activities.
    •We offer special awareness seminars on Inclusive Leadership to new leaders to ensure they are knowledgeable about our DEI practices.
    •We have compulsory DEI online training for every staff member
    •Catalog in-class training is available to all Trendyol teams to ensure equal growth opportunities

    We regularly follow up on the training hours spent on our Learning Management System. Our focus is to continuously improve the engagement and motivation of our teams. Our growth management approach is core to our principles and is designed to foster an inclusive mindset in objective setting, performance evaluation, rotation, and promotion processes.

    Moreover, we encourage our teams to further their education as a part of their professional development. We have a yearly allowance in place to support their technical and professional growth.

    We are committed to ensuring our remuneration design and decision making is fair, transparent, and based on performance within the role. At Trendyol, everyone has an equal opportunity to fully participate and contribute, to be recognized, rewarded, and feel valued for their contributions – irrespective of gender, race, ethnicity, age, sexual orientation, or any other dimension of their identity.

    Our culture is a vivid one and we believe the office gatherings are important to know our culture better and fuel our teams’ engagement. The first day of our multi-day employee onboarding program is a Culture Day where all new team members come together in our offices to familiarize themselves with our values and culture.

    Our remote working model allows teams to work where they feel most productive, creative, and comfortable – in the office or at home. We also have the flexibility to work from anywhere, including working abroad during the summer (July and August).

• 2.2

  Business Partners

  • We are a part of a larger business ecosystem, and care about the success of small and medium-sized businesses, female entrepreneurs, and cooperatives. We develop programs and services to support their growth.

  • Commitments:
    • 15% increase in the number of sellers in Trendyol's women entrepreneurship program by 2025
    • 15% increase in the number of SMEs in e-commerce through Trendyol by 2025

• 2.3

  Community

  • We believe that companies have a moral obligation to support the communities within which they operate. We seek to address community-based challenges through thoughtful, beneficial, and impactful projects with stakeholders and communities.

    While creating our Sustainable Impact Plan with the materiality analysis, we also identified the most important areas in Corporate Social Impact. As a result of these studies, our priority areas are;
    
    • Digital Equal Opportunity
    • Women Empowerment
    • Quality Education

  • Commitments:
    • Increase our positive impact via CSR programs focusing on equal opportunity in technology and digitalization, high-quality education, and women's empowerment
    • Reach over one million people with our Villages of Tomorrow program by 2028
    • Increase the employee volunteer participation in our community investment programs

Social Impact Materiality Matris

Corporate Social Impact Projects

• Villages of Tomorrow

  • In cooperation with the United Nations Development Program (UNDP), we are taking action to prepare our villages for the future. The Villages of Tomorrow project will use digital technology to increase employment opportunities, improve production, protect cultural values, and raise living standards in rural parts of Türkiye. The initiative combines Trendyol's technological expertise with United Nations Development Program's on-the-ground experience in rural development.

  • The “Villages of Tomorrow” project will establish digital centers in targeted villages to make digital technologies accessible to all. The centers will take an inclusive approach, seeking to engage young people, women, and people with disabilities. A focus will be on leveraging technology to improve production processes. Local producers will receive training in areas such as e-commerce, e-export, product development, marketing, branding, packaging, finance, and quality control. Village products with a distinctive Anatolian branding will thus find a direct path to end consumers.

  • The digital centers will also disseminate smart agricultural practices, helping local farmers increase yields, reduce costs, and protect nature. Coding, algorithm, and robotics workshops will be organized for village children, as well as digital art workshops for young people. The centers will also offer digital applications for education and health services and computerized product design.

  • Launching initially in three pilot villages in Adana, Diyarbakir and Izmir provinces, Villages of Tomorrow aims to reach a total of ten villages over five years. For each village, three focus products will be selected for development in the first year of the project. Neighboring villages will also benefit. By the end of the project, the share of new e-commerce entrepreneurs in the villages is expected to increase by 60%. The project aims to reach more than one million people over five years.
• Future is Women Program

  • As a signatory of the Women's Empowerment Principles (WEPs), a joint initiative of UN Women and UN Global Compact, we have launched the Future is Women program in cooperation with KAGIDER (Women Entrepreneurs Association of Türkiye) to promote the participation of women in the digital economy. This gives female entrepreneurs the opportunity to develop new skills in areas such as e-commerce, sales promotion, customer satisfaction, and marketing. Through our platform, they can connect with millions of customers all over Türkiye to grow their business and increase their brand awareness.

• Goodness Movement

  • Our Goodness Movement brings together 56 charities on our platform, offering their products to millions of customers. The revenue generated is directly transferred to the charities. We have launched our Digital Support Cards as an initiative to help raise funds for participating charities. So far, our customers have used the Digital Support Cards for AKUT, TIDER, HAYTAP, and Support to Life Association – charities that are actively involved in relief efforts following the recent forest fires in Türkiye. This initiative has been instrumental in creating awareness among our customers while allowing them to donate to charitable causes by purchasing Digital Support Cards.

• Trendyol Scholarship Programs

  • In cooperation with the Turkish Education Foundation (TEV), we established the Trendyol Heart to Heart Scholarship Fund to provide educational scholarships to students affected by the Izmir earthquake. With this scholarship fund, we provide scholarships to the children of the victims' families throughout their primary, secondary, high school, and university education.

• Trendyol Art

  • With our Trendyol Art program, we connect young artists with our customers on our platform, making their art more visible and accessible. Our aim is to produce alternative solutions in the digital arena for young artists, allowing them to create a space to showcase their work. Trendyol Art has so far brought together over 150 young artists working in various media – painting, print, engraving, photography, sculpture, glass, ceramics, and illustration – with our art-loving customers.

• Türkiye's Museums

  • Türkiye's Museums is a Trendyol initiative that aims to support museums that preserve our cultural heritage for future generations. We facilitate the connection between the most significant modern artworks and art enthusiasts. Our customers have access to the products of Müzedenal, the online store that brings together over 180 museums affiliated with the Ministry of Culture and Tourism, including Topkapi Palace, Gobeklitepe, Trojan Horse, Zeugma, and Ephesus.

• Trendyol Süper Lig Title Sponsor

  • Driven by the strong conviction that our football clubs will keep on growing stronger and Türkiye will raise new world stars, we continue supporting sports and athletes as the title sponsor of the Süper Lig and 1. Lig for the 2023-2024 with the aim to contribute to the future of football, enable young people to develop their skills and raise the brand value of our leagues.

• National Football Teams Official Sponsor

  • We are an official sponsor of the Turkish National Football Team as well as the Women's National Teams and eNational Teams, who represent Türkiye around the world.

• National Volleyball Team Official Sponsor

  • We are the Main Sponsor of the Turkish National Volleyball Teams. We support the Women's National Volleyball Team, the Men's National Volleyball Team and other national teams affiliated with the Turkish Volleyball Federation. We are also among the supporters of Fabrika Volleyball, which was established by the Turkish Volleyball Federation and aims to introduce volleyball to children aged 6–12 in Türkiye.

• National Olympic Committee Official Sponsor

  • As part of our efforts to support sports, we have become the official sponsor of the Turkish National Olympic Committee (TMOK). We sponsored five national athletes who represented our country at the Tokyo 2020 Olympics.

• Atakaş Hatayspor Official Sponsor

  • We became the official shirt sponsor of Atakaş Hatayspor, who have returned to the Trendyol Süper League in the 2023-2024 season, with Trendyol Yemek to help Hatay, one of the cities hardest hit by the devastating earthquake in February, to rise from its ashes as soon as possible and to support sports and our athletes.

• Gaziantep F.K. Official Sponsor

  • We continue to stand by our teams with the aim to contribute to the development of Turkish sports as Trendyol Yemek. In order to support Gaziantep, one of the cities affected by February’s devastating earthquake, and our athletes, we have become the official shirt sponsor of Gaziantep F.K. who resumed their place in Trendyol Süper Lig in the 2023-2024 season.

Governance

We create efficient, transparent, and agile systems to leverage our sustainability strategy, and we support these systems by establishing and following policies that reflect our commitment in each of our material areas. Please click here to review the policies.

Policies