Max Factor Cream eyeshadows can be applied with your fingers, a brush, or an applicator wand, depending on your preference. For a more natural look, apply a small amount of the cream eyeshadow onto your eyelid and blend it outwards with your fingers or a brush. For a more dramatic look, apply a darker shade to the outer corner of your eye and blend it into the crease. You can also add a lighter shade to the inner corner of your eye to create a brightening effect. Makeup Sets