Penguin Books The Power Of Habit: Why We Do What We Do, And How To Change

In "the power of habit", award-winning "new york times" business reporter charles duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.

with penetrating intelligence and the ability to distill vast amounts of information into engrossing narratives, duhigg brings to life a whole new understanding of human nature and its potential for transformation.

yol boyunca bazı insanların ve şirketlerin neden yıllarca çabalara rağmen değişiklik yapmaya zorlandıklarını, bir diğerinin ise geceleri kendilerini yeniden yaratmış gibi göründüklerini öğreniriz. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains.

We discover how the right habits were crucial to the success of olympic swimmer michael phelps, starbucks ceo howard schultz, and civil rights hero martin luther king, jr. We go inside procter & gamble, target superstores, rick warren's saddleback church, nfl locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, the power of habit contains an exhilarating argument: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny.

As charles duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. Number of pages: 400year of printing: 2013language: englishpublisher: random house book name: the power of habit: why we do what we do and how to change author: charles duhigg publisher: random house first year of printing: 2013 language: english barcode: 9781847946249